1. How many miles per gallon does your home get?
  2. Celebrate the season! 5 ways to get your yard party-ready
  3. Choosing the Best Siding Color For Your Home
  4. Is James Hardie Siding Worth The Investment?
  5. How To Get Squirrels Out Of Your Attic
  6. How to Avoid Roofing Scams
  7. Driveway Cleaning – Tips for Cleaning Anti Freeze
  8. 8 simple things you can do at home to improve indoor air quality
  9. 5 deep-cleaning jobs that are oddly satisfying
  10. Transform the look and feel of your kitchen with an updated sink
  11. 5 musts for a low-stress, on-budget DIY home project
  12. Deciphering the legalese in your furnace warranty
  13. If it can rain, it can flood: Why flood insurance is a wise bet for homeowners
  14. Protect your home from termites this spring
  15. 3 warm-weather home cleaning tips
  16. Top trends to inspire your outdoor living
  17. 2018 remodeling trends that boost your home’s value
  18. Silent destroyers: Tips to spot termites and prevent infestation
  19. Don’t re-roof until you do these 5 things
  20. 5 tips to create a personalized shed
  21. Simple strategies to stay on trend in your garden
  22. 4 ways hardscapes can add value to your home
  23. Hard water proves hard on your wallet
  24. Rooftop decks for every style
  25. 6 ways to revive your home with essential oils
  26. High-tech bathroom trends for 2018
  27. Do the math: Homebuying now may save a lot
  28. Deliver curb appeal with a DIY block mailbox
  29. The beauty of barn doors
  30. Keep your home pest free this year
  31. Fresh beginnings: Clean your bathroom faster with these tech tools
  32. 5 Ways to Beat the Heat This Summer
  33. Top 5 features millennials look for in a home
  34. Wildfire protection starts in these 5 places
  35. Rent vs. own: Which is right for you?
  36. 4 tips for protecting your home this season and beyond
  37. A great lawn begins with a great engine
  38. 4 tips to prepare for extended power outages
  39. Are hidden leaks damaging your home, boosting water bills and harming the environment?
  40. Spruce Up Your Outdoor Spaces
  41. Shedding new light: 8 surprising facts that will have you rethinking your lighting
  42. Top trends for the 2018 housing market identified
  43. 5 house cleaning tips for allergy sufferers
  44. 4 simple swaps when planning a kitchen refresh
  45. Why Millions of Homeowners are going for Modern Home Security Alarm Systems across the World?
  46. A General Guide to Buying Office Furniture for the Home Office
  47. Defining Luxury: American Hardwoods
  48. A Primer for First-Time Homebuyers
  49. The Ultimate Guide to Roof Repairs
  50. Top 5 Benefits of Buying an Essential Oil Diffuser
  51. Outdoor Spaces Offer Style And Comfort
  52. Yes, Homeowners, It’s Time to Prepare for Storm Season
  53. How to Have the Smartest Home on the Block
  54. The 12 Best Value Home Remodeling Ideas
  55. What To Look For When Buying A Home Security Camera System
  56. 5 Tips for a More Energy Efficient Home
  57. How to Find a Good Contractor for Your Small Business
  58. How to Have the Smartest Home on the Block
  59. How Technology is Changing the Industrial Manufacturing System
  60. Safety Training for your Construction Team
  61. 4 tips to prepare for extended power outages
  62. Why to have a Licensed Electrician at your Beck and Call?
  63. 5 Ways to Create More Data-Driven Content for Business
  64. How Technology Has Changed Industrial Equipment Sales
  65. Why Your Company Needs Operational Risk Management
  66. How Answering Services Work (And Why You Need One)
  67. How to Improve Your Credit Score Fast
  68. 9 Reasons Why You Need a Professional Web Designer
  69. Installment Loans: What Are the Benefits?
  70. The New Year’s resolution you can keep: A more eco-friendly home
  71. How Robots Are Transforming the Cleaning Industry
  72. How to Find a Good Contractor for Your Small Business
  73. How to Build a Strong Promotion Strategy for a Lighting Company
  74. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  75. 5 Strategies to Take Your HVAC Marketing Online
  76. Mix, match and mosaic: The top interior design trends of 2018
  77. Post-Hurricanes Harvey and Irma – How to Prepare For the Next Storm
  78. Cedar Offers Green Benefits
  79. Hit Reset with a Kitchen Lighting Update
  80. Small businesses have struggled to find funding
  81. America’s finest: 6 luxury home improvement products made in the U.S.
  82. The beauty of barn doors
  83. That ’70s home: 5 trends making a comeback today
  84. Trendy Custom Home Renovation Ideas
  85. 3 Kinds of Dining Room Tables that Never Go Out of Style
  86. 10 Essential Workplace Safety Tips
  87. How to Use Content Marketing in the Mortgage Business
  88. 4 Essential Household Accessories You Need to Own
  89. 10 Mold Solutions to Prevent and Remove Mold from Your Home
  90. How to Use Facebook Ads For Real Estate
  91. What’s In It For Me? The Payoff of Real Estate Online Advertising
  92. How to Seal Galvanized Pipe Fittings
  93. 5 Real Estate Advertising Tools That Can Help You Sell Your Home
  94. Saved from the Grave: How To Fix a Condemned House
  95. Low Maintenance to No Maintenance: 3 Simple Landscape Ideas
  96. 5 Tips for Power Washing Your Home the Right Way
  97. Construction Engineering Site: 5 First Blog Post Tips
  98. 4 Tips to Improve Your Home Improvement Blog
  99. 4 Things to Look for When Hiring Insulation Services
  100. 5 Clever Home Hacks That Make DIY Remodeling Easier
  101. How Solar Thermal Panels Help Schools Save Money
  102. How to Choose the Perfect Kitchen Island
  103. How to Choose The Right Wall Decor For Your Home
  104. Custom Remodeling: What To Know Before You Design Your Kitchen
  105. 7 Signs You Need a Toilet Replacement
  106. Why are Fire Risk Assessments So Important?
  107. Everything You Need to Know Before Moving Into a Tiny House
  108. Why Your Company Needs Operational Risk Management
  109. Social Media Management for Realtors
  110. How Technology Has Changed Industrial Equipment Sales
  111. Things to Look for in a Home Security Camera System
  112. 4 Great Tips For Construction Advertising Online
  113. Types of Replacement Windows: A Complete Guide to Buying the Right Window
  114. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  115. A Bro’s Guide to DIY for Guys
  116. Why Home Inspection Services Benefit Both the Buyer and Seller
Saturday, November 17, 2018
  1. How many miles per gallon does your home get?
  2. Celebrate the season! 5 ways to get your yard party-ready
  3. Choosing the Best Siding Color For Your Home
  4. Is James Hardie Siding Worth The Investment?
  5. How To Get Squirrels Out Of Your Attic
  6. How to Avoid Roofing Scams
  7. Driveway Cleaning – Tips for Cleaning Anti Freeze
  8. 8 simple things you can do at home to improve indoor air quality
  9. 5 deep-cleaning jobs that are oddly satisfying
  10. Transform the look and feel of your kitchen with an updated sink
  11. 5 musts for a low-stress, on-budget DIY home project
  12. Deciphering the legalese in your furnace warranty
  13. If it can rain, it can flood: Why flood insurance is a wise bet for homeowners
  14. Protect your home from termites this spring
  15. 3 warm-weather home cleaning tips
  16. Top trends to inspire your outdoor living
  17. 2018 remodeling trends that boost your home’s value
  18. Silent destroyers: Tips to spot termites and prevent infestation
  19. Don’t re-roof until you do these 5 things
  20. 5 tips to create a personalized shed
  21. Simple strategies to stay on trend in your garden
  22. 4 ways hardscapes can add value to your home
  23. Hard water proves hard on your wallet
  24. Rooftop decks for every style
  25. 6 ways to revive your home with essential oils
  26. High-tech bathroom trends for 2018
  27. Do the math: Homebuying now may save a lot
  28. Deliver curb appeal with a DIY block mailbox
  29. The beauty of barn doors
  30. Keep your home pest free this year
  31. Fresh beginnings: Clean your bathroom faster with these tech tools
  32. 5 Ways to Beat the Heat This Summer
  33. Top 5 features millennials look for in a home
  34. Wildfire protection starts in these 5 places
  35. Rent vs. own: Which is right for you?
  36. 4 tips for protecting your home this season and beyond
  37. A great lawn begins with a great engine
  38. 4 tips to prepare for extended power outages
  39. Are hidden leaks damaging your home, boosting water bills and harming the environment?
  40. Spruce Up Your Outdoor Spaces
  41. Shedding new light: 8 surprising facts that will have you rethinking your lighting
  42. Top trends for the 2018 housing market identified
  43. 5 house cleaning tips for allergy sufferers
  44. 4 simple swaps when planning a kitchen refresh
  45. Why Millions of Homeowners are going for Modern Home Security Alarm Systems across the World?
  46. A General Guide to Buying Office Furniture for the Home Office
  47. Defining Luxury: American Hardwoods
  48. A Primer for First-Time Homebuyers
  49. The Ultimate Guide to Roof Repairs
  50. Top 5 Benefits of Buying an Essential Oil Diffuser
  51. Outdoor Spaces Offer Style And Comfort
  52. Yes, Homeowners, It’s Time to Prepare for Storm Season
  53. How to Have the Smartest Home on the Block
  54. The 12 Best Value Home Remodeling Ideas
  55. What To Look For When Buying A Home Security Camera System
  56. 5 Tips for a More Energy Efficient Home
  57. How to Find a Good Contractor for Your Small Business
  58. How to Have the Smartest Home on the Block
  59. How Technology is Changing the Industrial Manufacturing System
  60. Safety Training for your Construction Team
  61. 4 tips to prepare for extended power outages
  62. Why to have a Licensed Electrician at your Beck and Call?
  63. 5 Ways to Create More Data-Driven Content for Business
  64. How Technology Has Changed Industrial Equipment Sales
  65. Why Your Company Needs Operational Risk Management
  66. How Answering Services Work (And Why You Need One)
  67. How to Improve Your Credit Score Fast
  68. 9 Reasons Why You Need a Professional Web Designer
  69. Installment Loans: What Are the Benefits?
  70. The New Year’s resolution you can keep: A more eco-friendly home
  71. How Robots Are Transforming the Cleaning Industry
  72. How to Find a Good Contractor for Your Small Business
  73. How to Build a Strong Promotion Strategy for a Lighting Company
  74. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  75. 5 Strategies to Take Your HVAC Marketing Online
  76. Mix, match and mosaic: The top interior design trends of 2018
  77. Post-Hurricanes Harvey and Irma – How to Prepare For the Next Storm
  78. Cedar Offers Green Benefits
  79. Hit Reset with a Kitchen Lighting Update
  80. Small businesses have struggled to find funding
  81. America’s finest: 6 luxury home improvement products made in the U.S.
  82. The beauty of barn doors
  83. That ’70s home: 5 trends making a comeback today
  84. Trendy Custom Home Renovation Ideas
  85. 3 Kinds of Dining Room Tables that Never Go Out of Style
  86. 10 Essential Workplace Safety Tips
  87. How to Use Content Marketing in the Mortgage Business
  88. 4 Essential Household Accessories You Need to Own
  89. 10 Mold Solutions to Prevent and Remove Mold from Your Home
  90. How to Use Facebook Ads For Real Estate
  91. What’s In It For Me? The Payoff of Real Estate Online Advertising
  92. How to Seal Galvanized Pipe Fittings
  93. 5 Real Estate Advertising Tools That Can Help You Sell Your Home
  94. Saved from the Grave: How To Fix a Condemned House
  95. Low Maintenance to No Maintenance: 3 Simple Landscape Ideas
  96. 5 Tips for Power Washing Your Home the Right Way
  97. Construction Engineering Site: 5 First Blog Post Tips
  98. 4 Tips to Improve Your Home Improvement Blog
  99. 4 Things to Look for When Hiring Insulation Services
  100. 5 Clever Home Hacks That Make DIY Remodeling Easier
  101. How Solar Thermal Panels Help Schools Save Money
  102. How to Choose the Perfect Kitchen Island
  103. How to Choose The Right Wall Decor For Your Home
  104. Custom Remodeling: What To Know Before You Design Your Kitchen
  105. 7 Signs You Need a Toilet Replacement
  106. Why are Fire Risk Assessments So Important?
  107. Everything You Need to Know Before Moving Into a Tiny House
  108. Why Your Company Needs Operational Risk Management
  109. Social Media Management for Realtors
  110. How Technology Has Changed Industrial Equipment Sales
  111. Things to Look for in a Home Security Camera System
  112. 4 Great Tips For Construction Advertising Online
  113. Types of Replacement Windows: A Complete Guide to Buying the Right Window
  114. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  115. A Bro’s Guide to DIY for Guys
  116. Why Home Inspection Services Benefit Both the Buyer and Seller

How Technology Has Changed Industrial Equipment Sales

Our world today wouldn’t be the same without industrial equipment. Every industry faced a change when everything went digital, and the industrial market is one of them.

Industrial equipment is facing several updates, from the way customers shop to the rising technology in equipment.

Some digital sales trends mean more responsibility for the company. Personal interaction can be difficult because more customers prefer tech-based interaction.

However, there are many benefits. Industrial equipment systems are more connected to the customers. These systems collect more data on customers to understand consuming trends.

Read on and find out how technology has changed equipment sales.

The LAER Model

Traditional sales haven’t drastically changed. Rather, machinery is introducing customers to a new buying experience. What was then ‘make, sell and ship’ is also ‘own, operate, and get an outcome.’

The best example is taking the classic LAER model. Let’s see how the LAER model operates under the digital era.

Land

This first step is the most important, even in the digital era: land the sale.

Traditionally, performing the land step occurred face-to-face. This ensured industrial equipment was properly built for the right customer and for the specific reason of their industry.

Today, this step involves more analytics.

The customer needs to see the products are smart and connected to prove reliability. When the customers trust in the equipment, they’re more likely to share their data. This results in a higher output of sales.

Adopt

You want to be sure your customers are happy with your equipment. This goal hasn’t changed in the digital world.

Because of this, the emphasis has always been on the products. This focus includes modernizing and improving products, as well as training and educating the customer about the equipment.

This focus is still the same today. However, it’s implemented differently. For example, services such as crane load testing are available for customer safety and satisfaction. Digitalization makes this training easy for the modern consumer.

Customers receive this education, but in the cloud. Included product training in the operating system connects to other devices and machines.

Education implementation is in the cloud. It’s accessible on a remote server.

Rather than focus on personalized service, manufacturers are focusing on optimizing technology to be more accessible.

The struggle lies within the support, maintenance, and upgrades within the cloud.

Expand

All marketing encourages the customer to spend more, and the same goes for equipment. When this type of marketing as applied in a traditional sense, it was to promote newer equipment customers could use as a replacement.

These leads were perfect when cross-selling and upselling to existing customers.

Your customer base keeps coming back and new products generate more revenue.

Today, equipment isn’t replaced as a whole. Customers want solutions rather than new products. So they invest in spare or replacement parts, contract features, and software upgrades.

This means a lot of focus falls on third-party products, especially the tech-based ones. While this may not drive revenue streams as strongly as before, you’re establishing better relationships with your customers and expands your business.

Renew

This helps bring customers back by renewing their contract. Before, there was a specific renewal process and specialized personnel who handled renewals. This strategy ensured high renewal rates and predictable revenue streams.

Today, renewal is either automated or tech-assisted. Technically, linking the renewal phase with the adoption phase helps save time.

The only time the renewal phase occurs is when the contract expires. This way, your customer will decide to agree to renewal based on your equipment’s success.

Increased Demand for Innovation

Digital applications and analytics are opening new doors for machinery. Therefore, demand is increasing for more innovation and sophisticated technology.

Customers want more than monitoring production. They want to remotely control their equipment through mobile devices. This requires technological advances and system updates.

The demand comes from saving time and money. Users have even become used to machinery informing them of automatic updates. This includes replacing parts.

Other benefits include an additional GPS system and 3-D printer installation.

Customers Don’t Pay for Hardware

Customers are paying for technology and services, and are no longer paying for hardware.

This simple change dramatically altered the sales chain. Most manufacturers are finding more benefits from being cross-functional, offering more digital technology for their products.

Customers are able to access data through their machines. This data is accessible in the cloud. This makes improved collaboration with stakeholders.

Emphasis on Rapidity

Industrial machinery results in high-quality work, crafted with precision. This quality results in reliability.

Before, manufacturers relied on talented engineers to craft machinery with this quality. Today, manufacturers also add customer insights to the manufacturing process.

Today, this process produces quality machinery but does so rapidly. Speed-to-market has always been a customer need. Technology is able to integrate machinery at market value but with fast results.

Redefining Customer Relationship

There is no longer the model of production, sales, service, and design.

Today, technology is measuring customer satisfaction. Since these updates are automatic, manufacturers understand what customers want. This boils down to collecting customer data: how they shop, purchase, use, and replace equipment.

When analyzing, manufacturers have a better idea of what customers want and are able to deliver results.

With technology, customer feedback is easy. Customers are eager to review product design and order progress. They can immediately connect to service teams if they encounter an issue.

Targeted Prospecting

Technology makes it easier to connect with your customers, but also with your prospects. This is a useful marketing method while implementing social media.

Either directly or indirectly marketing your brand to prospects helps increase the chances of new sales opportunities.

Industrial Equipment is Undergoing Technological Change

Technology makes it easier to handle equipment.

Innovations in technology help productivity and data can be available on platforms such as the cloud. The sales and renewal steps are easier to manage and you can conveniently access customer data as they use your equipment.

Technology has created a different industrial customer, but the process runs more efficiently.

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