1. How many miles per gallon does your home get?
  2. Celebrate the season! 5 ways to get your yard party-ready
  3. Choosing the Best Siding Color For Your Home
  4. Is James Hardie Siding Worth The Investment?
  5. How To Get Squirrels Out Of Your Attic
  6. How to Avoid Roofing Scams
  7. Driveway Cleaning – Tips for Cleaning Anti Freeze
  8. 8 simple things you can do at home to improve indoor air quality
  9. 5 deep-cleaning jobs that are oddly satisfying
  10. Transform the look and feel of your kitchen with an updated sink
  11. 5 musts for a low-stress, on-budget DIY home project
  12. Deciphering the legalese in your furnace warranty
  13. If it can rain, it can flood: Why flood insurance is a wise bet for homeowners
  14. Protect your home from termites this spring
  15. 3 warm-weather home cleaning tips
  16. Top trends to inspire your outdoor living
  17. 2018 remodeling trends that boost your home’s value
  18. Silent destroyers: Tips to spot termites and prevent infestation
  19. Don’t re-roof until you do these 5 things
  20. 5 tips to create a personalized shed
  21. Simple strategies to stay on trend in your garden
  22. 4 ways hardscapes can add value to your home
  23. Hard water proves hard on your wallet
  24. Rooftop decks for every style
  25. 6 ways to revive your home with essential oils
  26. High-tech bathroom trends for 2018
  27. Do the math: Homebuying now may save a lot
  28. Deliver curb appeal with a DIY block mailbox
  29. The beauty of barn doors
  30. Keep your home pest free this year
  31. Fresh beginnings: Clean your bathroom faster with these tech tools
  32. 5 Ways to Beat the Heat This Summer
  33. Top 5 features millennials look for in a home
  34. Wildfire protection starts in these 5 places
  35. Rent vs. own: Which is right for you?
  36. 4 tips for protecting your home this season and beyond
  37. A great lawn begins with a great engine
  38. 4 tips to prepare for extended power outages
  39. Are hidden leaks damaging your home, boosting water bills and harming the environment?
  40. Spruce Up Your Outdoor Spaces
  41. Shedding new light: 8 surprising facts that will have you rethinking your lighting
  42. Top trends for the 2018 housing market identified
  43. 5 house cleaning tips for allergy sufferers
  44. 4 simple swaps when planning a kitchen refresh
  45. Why Millions of Homeowners are going for Modern Home Security Alarm Systems across the World?
  46. A General Guide to Buying Office Furniture for the Home Office
  47. Defining Luxury: American Hardwoods
  48. A Primer for First-Time Homebuyers
  49. The Ultimate Guide to Roof Repairs
  50. Top 5 Benefits of Buying an Essential Oil Diffuser
  51. Outdoor Spaces Offer Style And Comfort
  52. Yes, Homeowners, It’s Time to Prepare for Storm Season
  53. How to Have the Smartest Home on the Block
  54. The 12 Best Value Home Remodeling Ideas
  55. What To Look For When Buying A Home Security Camera System
  56. 5 Tips for a More Energy Efficient Home
  57. How to Find a Good Contractor for Your Small Business
  58. How to Have the Smartest Home on the Block
  59. How Technology is Changing the Industrial Manufacturing System
  60. Safety Training for your Construction Team
  61. 4 tips to prepare for extended power outages
  62. Why to have a Licensed Electrician at your Beck and Call?
  63. 5 Ways to Create More Data-Driven Content for Business
  64. How Technology Has Changed Industrial Equipment Sales
  65. Why Your Company Needs Operational Risk Management
  66. How Answering Services Work (And Why You Need One)
  67. How to Improve Your Credit Score Fast
  68. 9 Reasons Why You Need a Professional Web Designer
  69. Installment Loans: What Are the Benefits?
  70. The New Year’s resolution you can keep: A more eco-friendly home
  71. How Robots Are Transforming the Cleaning Industry
  72. How to Find a Good Contractor for Your Small Business
  73. How to Build a Strong Promotion Strategy for a Lighting Company
  74. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  75. 5 Strategies to Take Your HVAC Marketing Online
  76. Mix, match and mosaic: The top interior design trends of 2018
  77. Post-Hurricanes Harvey and Irma – How to Prepare For the Next Storm
  78. Cedar Offers Green Benefits
  79. Hit Reset with a Kitchen Lighting Update
  80. Small businesses have struggled to find funding
  81. America’s finest: 6 luxury home improvement products made in the U.S.
  82. The beauty of barn doors
  83. That ’70s home: 5 trends making a comeback today
  84. Trendy Custom Home Renovation Ideas
  85. 3 Kinds of Dining Room Tables that Never Go Out of Style
  86. 10 Essential Workplace Safety Tips
  87. How to Use Content Marketing in the Mortgage Business
  88. 4 Essential Household Accessories You Need to Own
  89. 10 Mold Solutions to Prevent and Remove Mold from Your Home
  90. How to Use Facebook Ads For Real Estate
  91. What’s In It For Me? The Payoff of Real Estate Online Advertising
  92. How to Seal Galvanized Pipe Fittings
  93. 5 Real Estate Advertising Tools That Can Help You Sell Your Home
  94. Saved from the Grave: How To Fix a Condemned House
  95. Low Maintenance to No Maintenance: 3 Simple Landscape Ideas
  96. 5 Tips for Power Washing Your Home the Right Way
  97. Construction Engineering Site: 5 First Blog Post Tips
  98. 4 Tips to Improve Your Home Improvement Blog
  99. 4 Things to Look for When Hiring Insulation Services
  100. 5 Clever Home Hacks That Make DIY Remodeling Easier
  101. How Solar Thermal Panels Help Schools Save Money
  102. How to Choose the Perfect Kitchen Island
  103. How to Choose The Right Wall Decor For Your Home
  104. Custom Remodeling: What To Know Before You Design Your Kitchen
  105. 7 Signs You Need a Toilet Replacement
  106. Why are Fire Risk Assessments So Important?
  107. Everything You Need to Know Before Moving Into a Tiny House
  108. Why Your Company Needs Operational Risk Management
  109. Social Media Management for Realtors
  110. How Technology Has Changed Industrial Equipment Sales
  111. Things to Look for in a Home Security Camera System
  112. 4 Great Tips For Construction Advertising Online
  113. Types of Replacement Windows: A Complete Guide to Buying the Right Window
  114. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  115. A Bro’s Guide to DIY for Guys
  116. Why Home Inspection Services Benefit Both the Buyer and Seller
Tuesday, November 20, 2018
  1. How many miles per gallon does your home get?
  2. Celebrate the season! 5 ways to get your yard party-ready
  3. Choosing the Best Siding Color For Your Home
  4. Is James Hardie Siding Worth The Investment?
  5. How To Get Squirrels Out Of Your Attic
  6. How to Avoid Roofing Scams
  7. Driveway Cleaning – Tips for Cleaning Anti Freeze
  8. 8 simple things you can do at home to improve indoor air quality
  9. 5 deep-cleaning jobs that are oddly satisfying
  10. Transform the look and feel of your kitchen with an updated sink
  11. 5 musts for a low-stress, on-budget DIY home project
  12. Deciphering the legalese in your furnace warranty
  13. If it can rain, it can flood: Why flood insurance is a wise bet for homeowners
  14. Protect your home from termites this spring
  15. 3 warm-weather home cleaning tips
  16. Top trends to inspire your outdoor living
  17. 2018 remodeling trends that boost your home’s value
  18. Silent destroyers: Tips to spot termites and prevent infestation
  19. Don’t re-roof until you do these 5 things
  20. 5 tips to create a personalized shed
  21. Simple strategies to stay on trend in your garden
  22. 4 ways hardscapes can add value to your home
  23. Hard water proves hard on your wallet
  24. Rooftop decks for every style
  25. 6 ways to revive your home with essential oils
  26. High-tech bathroom trends for 2018
  27. Do the math: Homebuying now may save a lot
  28. Deliver curb appeal with a DIY block mailbox
  29. The beauty of barn doors
  30. Keep your home pest free this year
  31. Fresh beginnings: Clean your bathroom faster with these tech tools
  32. 5 Ways to Beat the Heat This Summer
  33. Top 5 features millennials look for in a home
  34. Wildfire protection starts in these 5 places
  35. Rent vs. own: Which is right for you?
  36. 4 tips for protecting your home this season and beyond
  37. A great lawn begins with a great engine
  38. 4 tips to prepare for extended power outages
  39. Are hidden leaks damaging your home, boosting water bills and harming the environment?
  40. Spruce Up Your Outdoor Spaces
  41. Shedding new light: 8 surprising facts that will have you rethinking your lighting
  42. Top trends for the 2018 housing market identified
  43. 5 house cleaning tips for allergy sufferers
  44. 4 simple swaps when planning a kitchen refresh
  45. Why Millions of Homeowners are going for Modern Home Security Alarm Systems across the World?
  46. A General Guide to Buying Office Furniture for the Home Office
  47. Defining Luxury: American Hardwoods
  48. A Primer for First-Time Homebuyers
  49. The Ultimate Guide to Roof Repairs
  50. Top 5 Benefits of Buying an Essential Oil Diffuser
  51. Outdoor Spaces Offer Style And Comfort
  52. Yes, Homeowners, It’s Time to Prepare for Storm Season
  53. How to Have the Smartest Home on the Block
  54. The 12 Best Value Home Remodeling Ideas
  55. What To Look For When Buying A Home Security Camera System
  56. 5 Tips for a More Energy Efficient Home
  57. How to Find a Good Contractor for Your Small Business
  58. How to Have the Smartest Home on the Block
  59. How Technology is Changing the Industrial Manufacturing System
  60. Safety Training for your Construction Team
  61. 4 tips to prepare for extended power outages
  62. Why to have a Licensed Electrician at your Beck and Call?
  63. 5 Ways to Create More Data-Driven Content for Business
  64. How Technology Has Changed Industrial Equipment Sales
  65. Why Your Company Needs Operational Risk Management
  66. How Answering Services Work (And Why You Need One)
  67. How to Improve Your Credit Score Fast
  68. 9 Reasons Why You Need a Professional Web Designer
  69. Installment Loans: What Are the Benefits?
  70. The New Year’s resolution you can keep: A more eco-friendly home
  71. How Robots Are Transforming the Cleaning Industry
  72. How to Find a Good Contractor for Your Small Business
  73. How to Build a Strong Promotion Strategy for a Lighting Company
  74. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  75. 5 Strategies to Take Your HVAC Marketing Online
  76. Mix, match and mosaic: The top interior design trends of 2018
  77. Post-Hurricanes Harvey and Irma – How to Prepare For the Next Storm
  78. Cedar Offers Green Benefits
  79. Hit Reset with a Kitchen Lighting Update
  80. Small businesses have struggled to find funding
  81. America’s finest: 6 luxury home improvement products made in the U.S.
  82. The beauty of barn doors
  83. That ’70s home: 5 trends making a comeback today
  84. Trendy Custom Home Renovation Ideas
  85. 3 Kinds of Dining Room Tables that Never Go Out of Style
  86. 10 Essential Workplace Safety Tips
  87. How to Use Content Marketing in the Mortgage Business
  88. 4 Essential Household Accessories You Need to Own
  89. 10 Mold Solutions to Prevent and Remove Mold from Your Home
  90. How to Use Facebook Ads For Real Estate
  91. What’s In It For Me? The Payoff of Real Estate Online Advertising
  92. How to Seal Galvanized Pipe Fittings
  93. 5 Real Estate Advertising Tools That Can Help You Sell Your Home
  94. Saved from the Grave: How To Fix a Condemned House
  95. Low Maintenance to No Maintenance: 3 Simple Landscape Ideas
  96. 5 Tips for Power Washing Your Home the Right Way
  97. Construction Engineering Site: 5 First Blog Post Tips
  98. 4 Tips to Improve Your Home Improvement Blog
  99. 4 Things to Look for When Hiring Insulation Services
  100. 5 Clever Home Hacks That Make DIY Remodeling Easier
  101. How Solar Thermal Panels Help Schools Save Money
  102. How to Choose the Perfect Kitchen Island
  103. How to Choose The Right Wall Decor For Your Home
  104. Custom Remodeling: What To Know Before You Design Your Kitchen
  105. 7 Signs You Need a Toilet Replacement
  106. Why are Fire Risk Assessments So Important?
  107. Everything You Need to Know Before Moving Into a Tiny House
  108. Why Your Company Needs Operational Risk Management
  109. Social Media Management for Realtors
  110. How Technology Has Changed Industrial Equipment Sales
  111. Things to Look for in a Home Security Camera System
  112. 4 Great Tips For Construction Advertising Online
  113. Types of Replacement Windows: A Complete Guide to Buying the Right Window
  114. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  115. A Bro’s Guide to DIY for Guys
  116. Why Home Inspection Services Benefit Both the Buyer and Seller

How to Use Content Marketing in the Mortgage Business

Content marketing is a great way for your mortgage business to reach prospective clients.

In the world of online marketing, content is king.

According to a survey by Roper Public Affairs, 80% of consumers prefer to get their information from articles, not ads. Of those, 70% reported that content makes them feel closer to a company.

Read on to learn more about how you can use content marketing in the mortgage industry to help your business!

Demonstrate Value to Readers

One of the most important ways to create an effective content marketing campaign is to demonstrate value to readers.

But how can you do this?

Put together well-written, relevant content. You should choose topics that are trending in your industry and that help provide insight and information on these issues.

For example, you could explain how FHA interest rates are indirectly impacted by the Federal Reserve’s decision to raise interest rates. The Fed raised interest rates most recently in June 2017, making this a relevant issue for those looking at mortgages.

By doing this, you build the brand of your business as one that provides value to readers, who also can be potential clients.

Use Unique Facts For Support

In order to become a reliable source of information in content marketing, you need credibility.

One of the ways to do this is by using unique facts from reputable sources. When you use facts to support your content, this helps you stand out from other writers.

But what sources should you use?

Your mortgage business should look to information from government websites and well-known real estate sources. Using unique facts is interesting to readers while also delivering a stronger message.

Incorporate Video Content

One of the ways to break up text in content marketing is to incorporate video.

Statistics indicate choosing video content is a wise choice now and moving forward. According to a study by Cisco, video content will make up 82% of internet traffic by 2021.

Video content helps bring the written word to life. You are able to supplement your written content with high-quality video. By creating videos about these topics, you can help your readers become more engaged.

Content Marketing For Your Business

Content marketing is a great way for your mortgage business to engage clients and prospective clients.

Part of a successful content marketing campaign is when you resonate with your readers in a unique way. One way to accomplish this is by delivering well-written content on relevant topics.

Look at what is trending in your industry and use unique facts in your written content. This will help readers to see the value in your work. It also helps build trust and a comfort level. This is essential for consumers in the mortgage industry.

There are lots of options for consumers when it comes to choosing a mortgage broker. When you use a strong content marketing campaign, it can be the difference between someone picking your business over another.

Leave a lasting impression on your readers by incorporating these things into your content marketing campaign.

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