1. How many miles per gallon does your home get?
  2. Celebrate the season! 5 ways to get your yard party-ready
  3. Choosing the Best Siding Color For Your Home
  4. Is James Hardie Siding Worth The Investment?
  5. How To Get Squirrels Out Of Your Attic
  6. How to Avoid Roofing Scams
  7. Driveway Cleaning – Tips for Cleaning Anti Freeze
  8. 8 simple things you can do at home to improve indoor air quality
  9. 5 deep-cleaning jobs that are oddly satisfying
  10. Transform the look and feel of your kitchen with an updated sink
  11. 5 musts for a low-stress, on-budget DIY home project
  12. Deciphering the legalese in your furnace warranty
  13. If it can rain, it can flood: Why flood insurance is a wise bet for homeowners
  14. Protect your home from termites this spring
  15. 3 warm-weather home cleaning tips
  16. Top trends to inspire your outdoor living
  17. 2018 remodeling trends that boost your home’s value
  18. Silent destroyers: Tips to spot termites and prevent infestation
  19. Don’t re-roof until you do these 5 things
  20. 5 tips to create a personalized shed
  21. Simple strategies to stay on trend in your garden
  22. 4 ways hardscapes can add value to your home
  23. Hard water proves hard on your wallet
  24. Rooftop decks for every style
  25. 6 ways to revive your home with essential oils
  26. High-tech bathroom trends for 2018
  27. Do the math: Homebuying now may save a lot
  28. Deliver curb appeal with a DIY block mailbox
  29. The beauty of barn doors
  30. Keep your home pest free this year
  31. Fresh beginnings: Clean your bathroom faster with these tech tools
  32. 5 Ways to Beat the Heat This Summer
  33. Top 5 features millennials look for in a home
  34. Wildfire protection starts in these 5 places
  35. Rent vs. own: Which is right for you?
  36. 4 tips for protecting your home this season and beyond
  37. A great lawn begins with a great engine
  38. 4 tips to prepare for extended power outages
  39. Are hidden leaks damaging your home, boosting water bills and harming the environment?
  40. Spruce Up Your Outdoor Spaces
  41. Shedding new light: 8 surprising facts that will have you rethinking your lighting
  42. Top trends for the 2018 housing market identified
  43. 5 house cleaning tips for allergy sufferers
  44. 4 simple swaps when planning a kitchen refresh
  45. Why Millions of Homeowners are going for Modern Home Security Alarm Systems across the World?
  46. A General Guide to Buying Office Furniture for the Home Office
  47. Defining Luxury: American Hardwoods
  48. A Primer for First-Time Homebuyers
  49. The Ultimate Guide to Roof Repairs
  50. Top 5 Benefits of Buying an Essential Oil Diffuser
  51. Outdoor Spaces Offer Style And Comfort
  52. Yes, Homeowners, It’s Time to Prepare for Storm Season
  53. How to Have the Smartest Home on the Block
  54. The 12 Best Value Home Remodeling Ideas
  55. What To Look For When Buying A Home Security Camera System
  56. 5 Tips for a More Energy Efficient Home
  57. How to Find a Good Contractor for Your Small Business
  58. How to Have the Smartest Home on the Block
  59. How Technology is Changing the Industrial Manufacturing System
  60. Safety Training for your Construction Team
  61. 4 tips to prepare for extended power outages
  62. Why to have a Licensed Electrician at your Beck and Call?
  63. 5 Ways to Create More Data-Driven Content for Business
  64. How Technology Has Changed Industrial Equipment Sales
  65. Why Your Company Needs Operational Risk Management
  66. How Answering Services Work (And Why You Need One)
  67. How to Improve Your Credit Score Fast
  68. 9 Reasons Why You Need a Professional Web Designer
  69. Installment Loans: What Are the Benefits?
  70. The New Year’s resolution you can keep: A more eco-friendly home
  71. How Robots Are Transforming the Cleaning Industry
  72. How to Find a Good Contractor for Your Small Business
  73. How to Build a Strong Promotion Strategy for a Lighting Company
  74. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  75. 5 Strategies to Take Your HVAC Marketing Online
  76. Mix, match and mosaic: The top interior design trends of 2018
  77. Post-Hurricanes Harvey and Irma – How to Prepare For the Next Storm
  78. Cedar Offers Green Benefits
  79. Hit Reset with a Kitchen Lighting Update
  80. Small businesses have struggled to find funding
  81. America’s finest: 6 luxury home improvement products made in the U.S.
  82. The beauty of barn doors
  83. That ’70s home: 5 trends making a comeback today
  84. Trendy Custom Home Renovation Ideas
  85. 3 Kinds of Dining Room Tables that Never Go Out of Style
  86. 10 Essential Workplace Safety Tips
  87. How to Use Content Marketing in the Mortgage Business
  88. 4 Essential Household Accessories You Need to Own
  89. 10 Mold Solutions to Prevent and Remove Mold from Your Home
  90. How to Use Facebook Ads For Real Estate
  91. What’s In It For Me? The Payoff of Real Estate Online Advertising
  92. How to Seal Galvanized Pipe Fittings
  93. 5 Real Estate Advertising Tools That Can Help You Sell Your Home
  94. Saved from the Grave: How To Fix a Condemned House
  95. Low Maintenance to No Maintenance: 3 Simple Landscape Ideas
  96. 5 Tips for Power Washing Your Home the Right Way
  97. Construction Engineering Site: 5 First Blog Post Tips
  98. 4 Tips to Improve Your Home Improvement Blog
  99. 4 Things to Look for When Hiring Insulation Services
  100. 5 Clever Home Hacks That Make DIY Remodeling Easier
  101. How Solar Thermal Panels Help Schools Save Money
  102. How to Choose the Perfect Kitchen Island
  103. How to Choose The Right Wall Decor For Your Home
  104. Custom Remodeling: What To Know Before You Design Your Kitchen
  105. 7 Signs You Need a Toilet Replacement
  106. Why are Fire Risk Assessments So Important?
  107. Everything You Need to Know Before Moving Into a Tiny House
  108. Why Your Company Needs Operational Risk Management
  109. Social Media Management for Realtors
  110. How Technology Has Changed Industrial Equipment Sales
  111. Things to Look for in a Home Security Camera System
  112. 4 Great Tips For Construction Advertising Online
  113. Types of Replacement Windows: A Complete Guide to Buying the Right Window
  114. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  115. A Bro’s Guide to DIY for Guys
  116. Why Home Inspection Services Benefit Both the Buyer and Seller
Tuesday, November 20, 2018
  1. How many miles per gallon does your home get?
  2. Celebrate the season! 5 ways to get your yard party-ready
  3. Choosing the Best Siding Color For Your Home
  4. Is James Hardie Siding Worth The Investment?
  5. How To Get Squirrels Out Of Your Attic
  6. How to Avoid Roofing Scams
  7. Driveway Cleaning – Tips for Cleaning Anti Freeze
  8. 8 simple things you can do at home to improve indoor air quality
  9. 5 deep-cleaning jobs that are oddly satisfying
  10. Transform the look and feel of your kitchen with an updated sink
  11. 5 musts for a low-stress, on-budget DIY home project
  12. Deciphering the legalese in your furnace warranty
  13. If it can rain, it can flood: Why flood insurance is a wise bet for homeowners
  14. Protect your home from termites this spring
  15. 3 warm-weather home cleaning tips
  16. Top trends to inspire your outdoor living
  17. 2018 remodeling trends that boost your home’s value
  18. Silent destroyers: Tips to spot termites and prevent infestation
  19. Don’t re-roof until you do these 5 things
  20. 5 tips to create a personalized shed
  21. Simple strategies to stay on trend in your garden
  22. 4 ways hardscapes can add value to your home
  23. Hard water proves hard on your wallet
  24. Rooftop decks for every style
  25. 6 ways to revive your home with essential oils
  26. High-tech bathroom trends for 2018
  27. Do the math: Homebuying now may save a lot
  28. Deliver curb appeal with a DIY block mailbox
  29. The beauty of barn doors
  30. Keep your home pest free this year
  31. Fresh beginnings: Clean your bathroom faster with these tech tools
  32. 5 Ways to Beat the Heat This Summer
  33. Top 5 features millennials look for in a home
  34. Wildfire protection starts in these 5 places
  35. Rent vs. own: Which is right for you?
  36. 4 tips for protecting your home this season and beyond
  37. A great lawn begins with a great engine
  38. 4 tips to prepare for extended power outages
  39. Are hidden leaks damaging your home, boosting water bills and harming the environment?
  40. Spruce Up Your Outdoor Spaces
  41. Shedding new light: 8 surprising facts that will have you rethinking your lighting
  42. Top trends for the 2018 housing market identified
  43. 5 house cleaning tips for allergy sufferers
  44. 4 simple swaps when planning a kitchen refresh
  45. Why Millions of Homeowners are going for Modern Home Security Alarm Systems across the World?
  46. A General Guide to Buying Office Furniture for the Home Office
  47. Defining Luxury: American Hardwoods
  48. A Primer for First-Time Homebuyers
  49. The Ultimate Guide to Roof Repairs
  50. Top 5 Benefits of Buying an Essential Oil Diffuser
  51. Outdoor Spaces Offer Style And Comfort
  52. Yes, Homeowners, It’s Time to Prepare for Storm Season
  53. How to Have the Smartest Home on the Block
  54. The 12 Best Value Home Remodeling Ideas
  55. What To Look For When Buying A Home Security Camera System
  56. 5 Tips for a More Energy Efficient Home
  57. How to Find a Good Contractor for Your Small Business
  58. How to Have the Smartest Home on the Block
  59. How Technology is Changing the Industrial Manufacturing System
  60. Safety Training for your Construction Team
  61. 4 tips to prepare for extended power outages
  62. Why to have a Licensed Electrician at your Beck and Call?
  63. 5 Ways to Create More Data-Driven Content for Business
  64. How Technology Has Changed Industrial Equipment Sales
  65. Why Your Company Needs Operational Risk Management
  66. How Answering Services Work (And Why You Need One)
  67. How to Improve Your Credit Score Fast
  68. 9 Reasons Why You Need a Professional Web Designer
  69. Installment Loans: What Are the Benefits?
  70. The New Year’s resolution you can keep: A more eco-friendly home
  71. How Robots Are Transforming the Cleaning Industry
  72. How to Find a Good Contractor for Your Small Business
  73. How to Build a Strong Promotion Strategy for a Lighting Company
  74. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  75. 5 Strategies to Take Your HVAC Marketing Online
  76. Mix, match and mosaic: The top interior design trends of 2018
  77. Post-Hurricanes Harvey and Irma – How to Prepare For the Next Storm
  78. Cedar Offers Green Benefits
  79. Hit Reset with a Kitchen Lighting Update
  80. Small businesses have struggled to find funding
  81. America’s finest: 6 luxury home improvement products made in the U.S.
  82. The beauty of barn doors
  83. That ’70s home: 5 trends making a comeback today
  84. Trendy Custom Home Renovation Ideas
  85. 3 Kinds of Dining Room Tables that Never Go Out of Style
  86. 10 Essential Workplace Safety Tips
  87. How to Use Content Marketing in the Mortgage Business
  88. 4 Essential Household Accessories You Need to Own
  89. 10 Mold Solutions to Prevent and Remove Mold from Your Home
  90. How to Use Facebook Ads For Real Estate
  91. What’s In It For Me? The Payoff of Real Estate Online Advertising
  92. How to Seal Galvanized Pipe Fittings
  93. 5 Real Estate Advertising Tools That Can Help You Sell Your Home
  94. Saved from the Grave: How To Fix a Condemned House
  95. Low Maintenance to No Maintenance: 3 Simple Landscape Ideas
  96. 5 Tips for Power Washing Your Home the Right Way
  97. Construction Engineering Site: 5 First Blog Post Tips
  98. 4 Tips to Improve Your Home Improvement Blog
  99. 4 Things to Look for When Hiring Insulation Services
  100. 5 Clever Home Hacks That Make DIY Remodeling Easier
  101. How Solar Thermal Panels Help Schools Save Money
  102. How to Choose the Perfect Kitchen Island
  103. How to Choose The Right Wall Decor For Your Home
  104. Custom Remodeling: What To Know Before You Design Your Kitchen
  105. 7 Signs You Need a Toilet Replacement
  106. Why are Fire Risk Assessments So Important?
  107. Everything You Need to Know Before Moving Into a Tiny House
  108. Why Your Company Needs Operational Risk Management
  109. Social Media Management for Realtors
  110. How Technology Has Changed Industrial Equipment Sales
  111. Things to Look for in a Home Security Camera System
  112. 4 Great Tips For Construction Advertising Online
  113. Types of Replacement Windows: A Complete Guide to Buying the Right Window
  114. Why You Should Hire a Digital Marketing Expert for Your Roofing Business
  115. A Bro’s Guide to DIY for Guys
  116. Why Home Inspection Services Benefit Both the Buyer and Seller

How to Use Facebook Ads For Real Estate

Real estate agents have so much to gain from Facebook advertisements. Their targeting capabilities are much more precise than those of other social media platforms.

Not only can Facebook ads find your audience through behavioral and demographic targeting, they’re also low in cost.

However, many agents still aren’t on board with this trend. So, those who are willing to take the risk will gain a competitive advantage over other realtors.

But, as with all marketing plans, you need to have a strategy. Here’s how you should utilize Facebook ads for real estate.

“Likely to Move”

Backed by behavioral data, Facebook now has categories of people who are “Likely to Move”.

This data comes from online and offline research. It also is generated through partners associated with the platform.

People who have visited real estate sites recently will appear in this category. Those who have posted about first-time house buying will be included, as well.

From there, you can even further segment your audience. You can narrow it down based on age, household income, and geography.

Facebook strategically places adds to accounts that fit their “Likely to Move” category. This means you’re not wasting dollars advertising on people who haven’t expressed interest in moving.

Say you’re in the West with ranches for sale and want to reach interested buyers. You can specifically target those who have looked up ranches in the area.

Don’t Only Use Facebook Ads for Real Estate Shoppers

Direct your advertisements to mortgage brokers, too.

Why?

Because targeting mortgage brokers means you’re increasing your chance of referrals.

Facebook also allows you to narrow down your target by job title. Simply input ‘mortgage broker’ into the ad’s search engine, and voila! You’ll reach a whole new audience.

You don’t want to spend a great deal of money on those uninterested in buying or selling. But, reaching certain niche audiences can really boost your reputation.

You may also consider advertising to those with the following job titles: processor, closer, and refinance advisor.

Coordinate with Traditional Efforts

Since you’re targeting a specific area, you should implement traditional strategies at these places, too.

Sure, much of what comes in through direct mail is tossed in the garbage. But, traditional marketing can be much more effective when combined with digital efforts.

It’s no question that consumers require multiple opinions before making a purchase. That means they need to make several types of impressions with your company.

So, if you’re spending the money on Facebook ads, you should also coordinate around your standard tactics. Send your post cards and other direct mail ads to tenants in the same area codes.

It’s ideal to begin your Facebook efforts just before you send out your direct mail. Then, keep those ads running for some time afterward to maximize exposure.

Get Things Started

So, you’ve learned how to manage Facebook ads for real estate. What’s your next digital marketing strategy?

If you’re looking to drive more traffic, leads, and sales to your page, join us at Article City to receive premium content from our amazing team of writers.

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