56% of DIYers plan to hire a professional contractor…A great example of this is outdoor decking. DIY Consumers know their limitations,especially when it comes to major construction. Since they are choosing which materials, colors, railings, and lights will be used in the project, they still get the satisfaction of a DIY project by making the key decisions.
75% of DIYers are new homeowners, and they are all looking to purchase from brands and companies that share their interest in the environment, technology and improving their homes.
Nearly 50% of DIY Consumers
Nearly 50% of DIY Consumers are female. Until recently, this market was dominated by Men. With the accessibility of online training materials and how-to videos, women are venturing out even more into the DIY scene.
84% of DIYers are looking at inspirational content all year round, not just when they want to start a project…82% of DIY shoppers are still shopping in stores. Ensure your website and online materials are mobile compatible, so DIY Consumers can access information about your brand when they want, where they want.
For homeowners, find out the 'real' skinny on building and construction. This is where you get the 'real' info, and can find pros in YOUR area that are specialized in your next project!
What is your next project?
This isn’t the place for your pinterest board. This is where serious home owners who have a project checklist come to find pros who specalize in specific building and construction areas. Looking for a landscaper? Need a new concrete driveway? Perhaps you are adding a second story to your current home…this is where you’ll find what you need.
RENOVATE + REAL ESTATE
Buying or selling a home? Maybe you're a real estate investor who is looking for the best bang for their buck...
Great Return on Investments
Whatever the reason you are in the business, real estate professionals and those in the business have to know their stuff. Whether it is helping a seller ‘get real’ about the worth of their home and what projects need serious consideration before hitting the market, or guiding a buyer with realistic project costs before they jump into their fixer upper, industry pros should know their stuff.
Should I pour a concrete driveway or use bricks? Is it worth it to paint the cabinets green? Construction pros can find out where they can make some quick cash and win the hearts of homeowners and clients with a project can read up on where they'll make the most profit on their renovations.
What's Trending in Construction Projects
Whether you are a home owner who wants to know where to put their money for the best long term investment strategy, or you are a seasoned construction business who wants to understand the latest trends to maximize their opportunity cost and profits, this is the place to find that info! Browse the online articles or attend a local show to network and talk with professionals, the truth is some projects are worth it…and some aren’t.
Maybe you just need to find some info quick...or figure out a great marketing or building business strategy!
What home owners want and need
We’ve got everything from industrial equipment sales down to the ‘tips, secrets and hacks’ for fitting together aluminum gutters! Tips and tricks like we’ve hunted down are great for newbies and industry professionals alike!
Billion – what the remodeling industry is worth this year
Average Renovation Spend for a Millennial
% that are Female
Percentage that remodeling is up in 2018
We do all the legwork for you
in connecting your brand to the right target market.
Reach a more dedicated buyer
faster and cheaper than purchasing a coupon or ad in a local mailer.
Our readers are ‘the right place right time’
crowd. They are looking to buy, trying to buy, looking to build, or trying to renovate!
“No man but feels more of a man in the world if he have but a bit of ground that he can call his own. However small it is on the surface, it is four thousand miles deep; and that is a very handsome property.”
HARRY SMITH • NEW HOME OWNER
“Many novice real estate investors soon quit the profession and invest. When you invest in real estate, you often see a side of humanity that stocks, bonds, mutual funds, and saving money shelter you from.”
JOHN DOE • PROPERTY INVESTOR
We Highlight and Prioritize Local Small Business
We hold ourselves to the highest standards when we say we truly care about the smaller companies that comprise the industry.
There are endless possibilities. Browse the online articles or subscribe to the magazine for updates and tips on being a small building and construction business or if you have a project and need great building tips, or maybe you’re a realtor who is looking for great return on investment ideas! Sign up to attend one a regional show that we are participating in where you can meet other industry professionals to grow your network.
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